"Use Quotes to make a positive impact on people".
I remember Richard Bandler saying "Use Quotes to make a positive impact on people".
Notice the impact of the second sentence over the first one. When you mention a Quote from an authority or expert, it tends to put most people in a light trance. The positive message would then have a much more stronger impact.
An example of an Extended Quote is.... I remember my father once telling me about how Richard Bandler once said "Extended Quotes can create even more trance..."
So the Exercise today is
1. Use at least 3 Quotes in a conversation with a friend or colleague.
2. Use 3 Extended Quotes.
You can also write them out first if you like, because Tony Robbins says "When you write the patterns, you drive the learning deeper into your neurology!" :)